The UGC formats that convert
Unboxings, testimonials, tutorials, before-and-afters, and reaction-style videos — the structures that make UGC ads feel authentic and drive sales.
User-generated content (UGC) video drives some of the best-performing ads on social. This guide breaks down the types of UGC videos and ideas that convert — then shows how to generate your own UGC-style videos with AI, without hiring creators or filming.
Unboxings, testimonials, tutorials, before-and-afters, and reaction-style videos — the structures that make UGC ads feel authentic and drive sales.
Create UGC-style ad videos with AI narration, footage, and captions — no need to hire creators, ship product, or film.
Spin up many UGC variations quickly to find the hook and format that performs for your product.
The formats brands use most — with ideas for each.
Unboxing and first-impression videos
Testimonial and review-style videos
How-to and tutorial UGC
Before-and-after transformations
Problem-solution product demos
Trend-driven, native-feeling social videos
Where AI-generated UGC saves time and money.